Personal Care

Protect Your Hair Color!

The sun, the sand, the surf!  Though we love it all, it may wreak havoc on your hair color!  Allow us to introduce Kerarice.  A natural plant active obtained from rice grain (Oryza sativa L.) that offers color and hair fiber protection from sun radiation.  

Oil Soluble Option For Color Protection

 Aprinnova’s Neossance^®  Hemisqualane may be the clean alternative to silicones you are looking for!  It has been shown to deliver the same color protection performance as dimethicone, all while ticking that box as a completely natural and sustainable alternative. 

Do you worry the minute the humidity goes above 50%?

If you are already using Neossance^® Squalane (well, who isn’t?), you can impart significant performance improvement in fly-away and frizz by using just a small amount in your leave-in products.  As a bonus, Neossance^® Squalane will improve your wet & dry combing, manageability, body and shine.  All that and you probably don’t even need to code a new ingredient! 

Taming your frizz is no easy feat!

Allow us to introduce you to AMA-OIL from Provital’s Amaranth Collection.  The oily extract of the Amaranthus caudatus  penetrates the damaged portions of hair, which have lost lipids, generating a protective layer and coating it.  The Ama-Oil restores the inner structure of hair, with an anti-frizz effect and for a long-lasting style.  Humidity doesn’t stand a chance!

Lets Be Strong!

Provital’s Keratrix™ is a restorative natural active in Provital’s 3D Matrix Plus made specifically for hair.  Keratrix™ consists of oligopeptides from the carob tree, rich in amino acids, especially glutamic, arginine and aspartic that repairs damaged hair by increasing hair resistance and elasticity and improving its barrier function.  Your hair will never feel stronger

Let’s regain that hair strength & integrity

From DSM, we have STIMU-TEX® AS.  This ingredient is a blend of spent grain wax from an upcycling process with Argan Oil and Shea Butter.  It has been shown to reduce hair breakage by 99%, restoring the strength and vitality to the hair.  The spent grain wax is a by-product of beer production and hence upcycled for this product.   We’ve been told beer is good for the hair, but we didn’t know it was this good!

We don’t have to start washing our gray out just yet!

Remember when your mother or grandmother wanted to “wash that gray right out of their hair”?  Well now there may be a way to delay that whole process!

Introducing ALPAFLOR® EDELWEISS CB, an extract of the alpine plant Leontopodium alpinum Helvetica that is able to help prolong the anagen phase and stimulates dermal papilla inductivity in human hair follicles ex vivo. This science talk correlates to having more pigment in our hair follicles for a longer period of time!