The Amaranth Collection
All about the Amaranth for hair care. A beautiful plant, the Amaranth, inspired Provital to create another collection of essentials for hair care that include Ama-Oil, Ama-Prot and Ama-Leaf. They will help improve manageability and shine from every angle and reduce hair loss and breakage.
INCI Name: Water, Glycerin, Amaranthus Caudatus Seed Extract, Zea Mays (Corn) Starch
Ama-prot is a fraction from Amaranth seeds rich in peptides and polysaccharides that restore the proteins lost due to daily brushing and other damaging treatments, all these procedures alter the state of the cuticle, that governs hair manageability and combability.
INCI Name: Propanediol, Glycerin, Amaranthus Hypochondriacus Leaf Extract
Ama-Leaf is obtained from the aerial part of the Amaranthus hypochondriacus plant (Amaranthos, Greek word that means “flower that never fades“) and protects hair from external aggressions allowing it to preserve its structural integrity and avoid the potential oxidation of lipids and proteins.
INCI Name: Helianthus Annus (Sunflower) Seed Oil, Amaranthus Caudatus Seed Extract, Diisostearyl Malate
Ama-Oil is the oily extraction of the seeds of Amaranthus caudatus (Amaranthos, Greek word that means “flower that never fades“) and penetrates the damaged portions of hair, which have lost lipids, generating a protective layer and coating it.